Self storage SEO guides for facility owners, one topic at a time
These self storage SEO guides each take one subject and stay on it. Pick the topic that matches the door you are working on: search, Maps, content, reviews, links, the website or one of the three ad platforms. Together the self storage SEO guides cover the whole corridor, from the first landing page to the last ad.
Read them like the directory board by the front office
A directory board lists the doors and says where each one is. The cards below do the same for marketing topics, so a facility owner can find the page about one subject without reading the rest.
The self storage SEO guides below are written for facility owners and managers who read between office tasks, so each one can be finished in a sitting. If you are starting from nothing, read the page about the whole marketing plan first, then move to the topic that matches your next door. The keywords page sits beside them for anyone who wants the search wording in front of them.
Every topic on the board
Marketing
The way search, Maps, ads, the website and reviews combine into one plan for a storage facility, a unit type and a town at a time.
Best Keywords
Real searches around self storage, sorted into door widths by demand and by the aim of the searcher, together with the phrases an ad account should refuse.
Local SEO
Maps listing work and town pages for a storage facility that serves several places, rather than a lone pin on the map.
AI Search
Writing and structuring a storage facility's pages so assistants and AI summaries read the owner's own words correctly.
Content
Strategic Content Assets for storage facilities: unit-type, town and question pages written for the owner to approve.
Reviews
Review requests and reply drafts for storage facilities, with the owner approving every message and every reply.
Lead Generation
Calls and contact forms from a storage facility's pages and ads, counted by the door each one came through.
Link Building
How we plan local mentions that point at the right unit type and town pages of a storage facility website.
Website Design
A storage facility website laid out as a corridor, with a page for each unit type and each town served.
Google Ads
Google Ads campaigns for a storage facility, built around the unit types and towns the owner chooses.
Bing Ads
How Bing Ads (Microsoft Advertising) campaigns fit into the marketing of a storage facility.
Meta Ads
Picture-and-line ads on Facebook and Instagram for a storage facility, aimed at the towns and unit types the owner picks.
About these pages
Do I need to read them in order?
Do these pages tell me how to run my facility?
Who approves what my own pages say?
Where do the plans and figures live?
Prefer to talk it through?
Drop your name, email address and phone number into the contact form with a line about your facility, and pick a call time should talking suit you better.
Which unit types should get the first doors?
List the unit types you want rented more, the towns your renters drive in from, and the offices and apartment communities that point people your way. Leave out tenant names and unit numbers.
Hang the lock with a phone call
Set up a call and we sketch the corridor together: the unit type that gets the first page, the towns that follow, and the plan that bears the weight.
The padlock clicking shut below the text is a drawing and not a prediction.