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Self storage paid ads management for the unit types you want rented

Paid ads for a storage facility are campaigns on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), written for the unit types and towns you choose. We write the ads, build the landing page each click arrives on, watch which searches trigger them and report the calls and forms.

You set the budget, and you hold the account. We point the spend at one door at a time.

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One finger, one door

An ad is a finger pointing down the corridor

A paid ad that says storage and nothing else leaves the visitor in the middle of the corridor, reading every door. We aim each ad group at one door: drive-up units, indoor units, climate-controlled units where you offer them, or a parking space for a vehicle, boat or camper. The ad names the door and the landing page opens on it.

Some searches that carry a storage word belong to other errands, such as bidders or people hunting for work. Campaigns are built with terms that keep those out, so the budget stays on people looking for a unit or a space. A person who types drive up storage units near me or rv storage near me is describing a door, and the ad group is named after it.

Where the ads sit in the larger plan is covered on the marketing page, and the budget you set is yours to change at any point.

Three platforms, added one after another

How each campaign group is set up

One row per door. The last column is the decision that stays with you.
Door the ad group servesLanding page the click reachesYours to decide
Drive-up unitsA page for drive-up units in the nearest townWhich size bands to push first
Indoor unitsA page for indoor units that repeats the unit type in the headlineHow you word the layout of the building
Climate-controlled unitsA page naming the unit type as people type itWhat the unit does, in your words
Vehicle, boat and camper parkingOne page per kind of vehicle spaceThe kinds of space you offer
Small unitsA page for the smaller size bandsHow far from the facility the ads should reach

Four doors on the way to a running campaign

  1. Pick the first unit type

    You tell us which door you want rented more. The first campaign serves that door and no other.

  2. Write the ad and its page as a pair

    The headline, the landing page and the form all name the same unit type and the same town, so the click and the page agree.

  3. Begin on a single platform

    The first campaign runs on one platform, in an account that belongs to you, with a card that you hold.

  4. Look back, then add a door or a platform

    We read the calls and forms against the ad or page that brought them, then add another unit type or another platform, one at a time.

Settled with you before an ad goes live

A short list, agreed in conversation.
  • The monthly ad budget you are comfortable setting.
  • Towns the ads are meant to cover.
  • The unit types you want rented more, in order.
  • The platform account, opened under your name.
  • The card the platform will bill.
  • The wording on access, rules and unit features, approved by you.
  • The person at the front office who answers the phone.

Every platform issues its own advertising rules, including rules for storage. The owner does that reading, and we write ads with those rules in view.

Beliefs about paid ads that cost owners money

Passed around the front officeA larger budget cures a landing page that does not match the ad.

What the corridor map showsThe page is the door the click arrives at. If it names a different unit type from the ad, extra budget only sends more visitors to the wrong door.

Passed around the front officeStarting on every platform at once is the complete way to begin.

What the corridor map showsEach platform has its own account and its own search terms. They go in singly, so each one can be studied before the next starts.

Passed around the front officeOnce the ad is clicked, the marketing is finished.

What the corridor map showsThe lock is the call or the form. The page has to carry the visitor to it, and the front office has to answer, which is your side of the work.

Ad plans priced by the number of platforms: one, two or three

The work is identical in every plan. Adding a platform raises the monthly figure and leaves the work as it is. Ad spend is separate and goes to the platform.

Shared by all three ad plans

  • Each ad account sits under your own login, with our team added as managers
  • Ad copy, keyword lists and call counting are prepared and tested ahead of any click purchase
  • Negative keywords hold back auction bidders, job seekers and moving-truck shoppers
  • Your card pays each platform for clicks directly, so no click charge appears on our invoice
  • Each month a summary sets ad spend against the calls and forms it generated

  • One platform

    $895/mo

    Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram): you choose the one we run.

  • Two platforms

    $1,595/mo

    Any two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), built and reported together.

  • Three platforms

    $2,295/mo

    Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all running, with a single report across them.

Every plan renews month to month. To stop one, tell us before the next bill and the coming month never begins.

Questions about running ads for a storage facility

Where does ad management begin?
From $895 monthly when one platform is running. The click budget is its own line, drawn from your card by the platform.
Which login owns the ad accounts?
Yours. The platform bills your card directly, and the history of the account stays with you.
Can ads run for a single unit type?
Yes. A campaign can serve one door, such as drive-up units, and more doors are added one at a time.
Will the ads bring a set number of calls?
No. We report the calls and forms that arrived and which ad or page brought each one.
Does a startup fee or a contract apply?
Neither. The monthly plan is what we charge for management.

Name the door you want the ads to open

Tell us your towns and the unit type in the message box, and add a call slot if the CEO should ring you at a set time.

Which unit types should get the first doors?

List the unit types you want rented more, the towns your renters drive in from, and the offices and apartment communities that point people your way. Leave out tenant names and unit numbers.

Describe the facility and the units you want featured

Say which unit types you would like to feature and which towns you draw from. A short note works, and a human at this agency reads every one.

Select a day and a half hour, and when it arrives our CEO, Ross Cohen, rings the phone number entered higher up in this form to discuss marketing for your storage facility.

Book the callback

Your chosen callback will be written out here.

Callbacks run on weekdays, and the times appear in whichever zone is chosen above.

Hang the lock with a phone call

Set up a call and we sketch the corridor together: the unit type that gets the first page, the towns that follow, and the plan that bears the weight.

Schedule A Call With Our CEO Send a written note first

The padlock clicking shut below the text is a drawing and not a prediction.