Self Storage Meta Ads (Facebook and Instagram) for Facility Owners
Self storage Meta Ads (Facebook and Instagram) management from us means ads built for the unit types and towns a facility chooses, run in an ad account that belongs to the facility and billed to its card by the platform.
These ads meet people while they scroll instead of while they search, so the picture and the line beneath it do the work that a typed phrase does on Google Ads.
A scrolling visitor at the head of the corridor
On a search platform a person has already typed what they want. Here the ad arrives in a feed, so the door has to introduce itself: what the unit type is, which towns it serves and where to go next. We write each ad around a single unit type, or around one kind of vehicle, boat and camper space, and send it to the matching landing page.
We do not write offers or fee statements into these ads. If the owner wants a statement about fees, access or how the buildings and accounts work, the owner writes it or approves it.
Both apps carry advertising rules set by the platform, covering wording and pictures. The owner reads them, and we place nothing the owner has not approved.
Ad sets we build on the platform
- Unit type
One ad per unit type
A drive-up ad, an indoor ad, a climate-controlled ad where the facility offers the unit type, each opening its own landing page.
- Vehicle spaces
Vehicle, boat and camper ads
Ads for parking spaces, each naming the vehicle type and opening the page written for it.
- Town reach
Towns served
The audience is placed around the towns on your service area list, and the owner decides which towns come first.
- Photo and line
The picture and the words
The owner supplies the photo. We size it to the ad, write the line beneath it and send both for approval.
From a picture to a landing page
| The ad is about | Picture the owner supplies | Page it opens |
|---|---|---|
| Drive-up units | A photo of the drive-up row, chosen by the owner | The drive-up unit page |
| Indoor and small units | A photo of an indoor hallway of doors | The indoor unit page |
| Climate-controlled units, where offered | A photo of the unit type | The unit type page, with the owner's own statement of what it does |
| Boat, camper and car parking | A photo of the parking area | The page for that vehicle type |
| A town served | A photo the owner picks to fit the town | The page written for that town |
Introducing one door at a time
Pick the first door to introduce
You tell us which unit type or vehicle space you want rented more. That door gets the first ad.
Set the towns and the budget
The owner names the towns and chooses the ad spend. The platform bills the card on the facility's ad account.
Write the ad and approve it
We write the headline and the line beneath the picture. You approve the words and the photo before anything runs.
Look back, then open another door
We read which ad sent calls and forms to which page before the next ad is built. A second or third platform, such as Bing Ads (Microsoft Advertising), is added one at a time as well.
What the ad account needs
- An ad account in the facility's name
- A card the platform bills for ad spend
- Photos the owner has the right to publish
- The unit types the owner wants rented more
- The towns the facility serves
- Wording the owner approves, including any statement about access or accounts
The platform's advertising rules are the owner's to read.
Social ad beliefs we correct
Passed around the front officeA social ad needs an offer to get noticed.
What the corridor map showsOur ads name the unit type and the town and open the matching page. Any statement about fees is the owner's to write.
Passed around the front officeThese ads can stand in for search work.
What the corridor map showsThey run on a different platform and stop when the budget stops. The pages built through the search plan stay on your website.
Passed around the front officeEverything can go into one ad.
What the corridor map showsOne ad names one unit type or one vehicle space, so each door gets its own picture and its own page.
Questions about Meta Ads for a storage facility
Which platforms do these ads run on?
Who supplies the pictures?
How are the ad budget and your fee kept apart?
Can ads be limited to the towns we serve?
Is Meta Ads (Facebook and Instagram) the platform to start with?
Name the unit type that should lead
Tell us which unit type should come first. Fill in your name, email, phone number and a note, then add a call slot if you want the CEO to phone at a set time.
Which unit types should get the first doors?
List the unit types you want rented more, the towns your renters drive in from, and the offices and apartment communities that point people your way. Leave out tenant names and unit numbers.
Hang the lock with a phone call
Set up a call and we sketch the corridor together: the unit type that gets the first page, the towns that follow, and the plan that bears the weight.
The padlock clicking shut below the text is a drawing and not a prediction.