Self Storage Google Ads Management for Facility Owners
Self storage Google Ads management from us means campaigns built around the unit types you want rented more, each one pointed at its own landing page, and run inside a Google Ads account that belongs to your facility.
The budget is yours and goes to Google through your card. Our fee covers the building, running and reviewing of the campaigns, and the wider paid ads work across platforms adds other doors one at a time.
Where Google Ads sits in the corridor
Search results and Maps are where a person types a phrase such as storage units near me
or drive up storage units near me
. A Google Ads campaign places a facility's door beside those results, for the unit types and towns the owner picks.
Ads are paid work: they run while the budget runs. The search work on your landing pages is a separate strand that leaves pages on your site, and the two are planned together so that each ad opens a page that exists.
Google publishes its own advertising rules, including rules about the words an ad may carry. The owner reads them, and we write nothing the owner has not approved.
Campaign sections we set up
- Drive-up
Drive-up unit section
Ads for the drive-up unit type, aimed at the towns on your list and opening the drive-up page.
- Indoor
Indoor and climate-controlled section
Ads for indoor units and, where the facility offers them, climate-controlled units. The owner states what a unit does; the ad only names the unit type.
- Vehicles
Vehicle, boat and camper section
Ads for parking spaces for a car, a boat or a camper, each opening the page for that vehicle type.
- Towns
Town sections
A section for one town when the owner wants that town reached on its own, opening the page written for that town.
From one ad section to one page
| Account section | Landing page behind the ad | Decision kept by the owner |
|---|---|---|
| Drive-up units | The drive-up unit page | Which towns the budget reaches |
| Indoor units | The indoor unit page | Which size bands the ad names |
| Climate-controlled units | The climate-controlled page, if the facility offers the unit type | What the page says the unit does |
| Vehicle, boat and camper parking | The page for that vehicle type | Which vehicle types are named |
| A town served | The page written for that town | Whether it runs alone or inside a wider section |
Opening the campaigns door by door
Put the account and the card in the facility's name
Google bills your card for the ad spend. We work inside the account with the access you give us, and you can read what runs in it whenever you like.
Start with a single section
We begin with the unit type the owner wants rented more, aimed at the towns served, and write its ads for your approval.
Keep other errands out
Some searches with storage words belong to other errands, such as bidding, job hunting and do-it-yourself projects. We add those phrases to a blocked list so they do not draw on the budget.
Look back before adding a door
We read which ad section sent calls and forms to which page, then decide with you whether to open the next section. Another platform, Bing Ads (Microsoft Advertising) for example, comes later and alone.
What the Google Ads account needs from the facility
- A Google Ads account in the facility's name
- A card for Google to bill for ad spend
- The unit types the owner wants rented more
- The towns the facility serves
- Landing pages for the ads to open
- Wording the owner approves for each ad
- Who in the front office answers the calls and reads the forms
Google's advertising rules are the owner's to read; we write only what the owner approves.
Google Ads beliefs we correct
Passed around the front officeA bigger budget aims the ads better.
What the corridor map showsAim comes from the unit type sections, the towns and the blocked phrases. The budget only sets how much runs, and the owner sets it.
Passed around the front officeEvery ad can open the home page and let the visitor find the door.
What the corridor map showsEach ad opens the page for its own unit type or town, so the visitor starts at the right door.
Passed around the front officeGoogle Ads replaces the work on the site.
What the corridor map showsAds stop showing when the budget stops. The landing pages built through search work stay on your website.
Questions about Google Ads for a storage facility
Does the ad budget come out of your fee?
Which searches will my ads appear for?
small storage units near me. Phrases that belong to other errands are blocked.
Can other platforms be added later?
Does a call tally come with the service?
Who writes the ad text?
Choose the first unit type to advertise
Name the unit type you want rented more in the message box, along with your name, your email and a phone number. The CEO phones at whichever call slot you pick.
Which unit types should get the first doors?
List the unit types you want rented more, the towns your renters drive in from, and the offices and apartment communities that point people your way. Leave out tenant names and unit numbers.
Hang the lock with a phone call
Set up a call and we sketch the corridor together: the unit type that gets the first page, the towns that follow, and the plan that bears the weight.
The padlock clicking shut below the text is a drawing and not a prediction.