Self storage Bing Ads (Microsoft Advertising) management for storage facilities
Bing Ads (Microsoft Advertising) is one of the three platforms we run for storage facility owners. We build the campaign for the unit types you pick, write the ads, point each click at a landing page and report the calls and forms.
The account is opened under your name, the card on it is yours and the budget is yours to set. Nothing runs until you have read the ads and the page they point at.
Where this platform sits in the corridor
Every platform is another entrance to the same corridor. A visitor who arrives through Bing Ads (Microsoft Advertising) still needs one door: a unit type, a size band, a vehicle space, a town. The campaign names that door and the landing page opens on it.
We build it alongside the other platforms rather than in place of them, with the same unit types and the same towns, so the three accounts can be compared door by door. The paid ads page explains how a facility adds platforms one at a time, and the Google Ads page shows the same layout on a different account.
Microsoft publishes its own advertising rules for this platform, including rules for storage. Studying those rules falls to the owner, and every ad we write goes to you for a read and a sign-off ahead of launch.
What goes into the Bing campaign
- Account
An account in your name
Charges land on your card, and the account's history stays with you.
- Campaign groups
One group per unit type
Drive-up, indoor, climate-controlled where offered, small units, and vehicle, boat and camper parking each get their own ad group.
- Landing pages
A page for each click
Each ad points at the landing page for its unit type and town, the same page the search work builds.
- Counting
Calls and forms by ad
We log each incoming call and form, note the ad or page behind it, and review the log with you. Here the word lead covers calls and forms only, and never means a rental.
How the ad groups follow the doors
| Door | Ad group we would name | Detail you supply |
|---|---|---|
| Drive-up units | Drive-up units, by town served | The towns closest to your facility |
| Indoor units | Indoor units, by town served | How you word the building layout |
| Climate-controlled units | Climate-controlled units as a unit type | What the unit does, stated by you |
| Vehicle, boat and camper parking | One group for each kind of vehicle space | The kinds of space you offer |
| Small units | Smaller size bands, by town served | Which sizes you want shown first |
Three doors from nothing to a running campaign
Agree the first door and the towns
We settle which unit type the campaign serves and which towns it reaches, using what you tell us about your renters. If drive-up units are the ones you want rented more, the campaign starts there, and the other unit types wait their turn.
Build the ad group and its page together
The ads, the landing page and the form are written as one piece, so each click arrives at the unit type it asked about. You read all of it, including every line about your facility, before the campaign is switched on.
Read the calls and forms, then widen
We look back at what arrived and from which ad, then add another unit type, another town or another platform. Nothing is widened until the first door has been read, and you decide how far the budget goes.
About running Bing Ads (Microsoft Advertising) for a storage facility
Can I run Bing Ads (Microsoft Advertising) without the other platforms?
Is the ad budget part of your monthly figure?
Does the platform come with a call count?
Who writes the ad wording about my facility?
Where is the full pricing?
Ask about a campaign for one unit type
The form takes your name, email, phone number and a few lines about the door you want ads for, and a call slot is yours to add or skip.
Which unit types should get the first doors?
List the unit types you want rented more, the towns your renters drive in from, and the offices and apartment communities that point people your way. Leave out tenant names and unit numbers.
Hang the lock with a phone call
Set up a call and we sketch the corridor together: the unit type that gets the first page, the towns that follow, and the plan that bears the weight.
The padlock clicking shut below the text is a drawing and not a prediction.