Self Storage Website Design Built Door by Door

Self storage website design here means a site laid out like a corridor: one landing page for each unit type, one for each town you serve, and a contact page at the end where a call or a form clicks the lock shut.

We draw the structure, write the pages and size the photos. On the Gold and Platinum Organic Growth plans the website, its hosting and its edits are part of the work; the pricing page shows how the plans differ.

The corridor map comes before the paint

The first job is the map: which doors does this facility need? Drive-up units, indoor units, climate-controlled units where the facility offers them, vehicle, boat and camper parking, and each town on the service area list. The owner supplies the unit types and the towns; we turn them into page names and a menu.

The home page works like the directory board by the front office. It points a visitor toward the door that fits, and every door ends at the same lock, the contact page. People arrive from search results, from a Maps listing and from ads, so the map is drawn with the search work in view from the first sketch.

What a storage website holds

  • Corridor map

    Menu and page names

    Menu labels that name unit types and towns in the words a visitor would type, never a label that only the office understands.

  • Unit doors

    One page per unit type

    Each unit type gets its own landing page with wording the owner approves. The page for indoor units speaks only about indoor units and points to the next step.

  • Town doors

    A page for every town covered

    Each town page is written for that town and never copied from the page for the next one. The Maps listing work follows the same town list.

  • The lock

    A contact page

    The place where a visit ends in a call or a form. It carries the facility's name, address and phone number as the owner states them.

Pages a facility site may carry

PageName the page carriesWho provides the details
Drive-up unitsThe unit type and the town it servesThe owner, for every statement on the page
Indoor unitsThe unit type, in size bands the owner choosesThe owner, who states what a unit offers
Climate-controlled unitsThe unit type only, where the facility offers itThe owner states what the unit does
Vehicle, boat and camper parkingThe vehicle type and the towns it servesThe owner, including any rules for the spaces
A town servedThe town name and the unit types near itThe owner approves, we choose the wording

Building the site one door at a time

  1. Draw the corridor map

    We list the doors with you: unit types, vehicle spaces and towns. You say which unit types you want rented more, and those doors are drawn first.

  2. Write and build the first doors

    We write each page in its own words, build it and send it to you for approval. Nothing goes live until you have read it.

  3. Size the photos and read it on a phone

    Photos are sized to the space they sit in, so a large file does not weigh on a page. We then read each page on a phone, because the pages have to work in one hand.

  4. Look back before the next door

    After the first doors are live we read how the contact page is used before we add the next set of pages.

What we need from you for the site

  • The unit types the facility offers, named as the owner words them
  • The towns the facility serves
  • Photos the owner has the right to publish
  • The facility name, address and phone number as they should print
  • Any statement about the buildings, access or accounts, written or approved by the owner
  • Which unit types the owner wants rented more
  • Who in the front office receives the form messages

The owner approves every page before it goes live.

Website beliefs we set straight

Passed around the front officeOne long page listing every unit type is enough.

What the corridor map showsIn this plan each unit type and each town gets its own page, so a search for one unit type can land on the page about that unit type.

Passed around the front officeA website is finished on the day it goes live.

What the corridor map showsDoors are added one at a time and edited when the facility changes. Hosting and edits are covered on the Gold and Platinum plans.

Passed around the front officePhotos can go up at whatever size they left the phone.

What the corridor map showsWe size each photo to the space it sits in before it is placed on a page.

Questions about a storage facility website

How many pages will the website have?
The number follows your list of unit types and towns. We begin with the doors you want rented more and add the rest after looking back.
Is a website part of every plan?
No. The Gold and Platinum Organic Growth plans include the website with hosting and edits. Silver is search work without a website.
Who drafts the text on every page?
We write them and you approve them. The owner decides every statement a page makes about the facility.
Where do the photos come from?
The owner supplies them. We size and place them, and we ask you to confirm you may publish each one.
What happens when a unit type changes?
Edits are part of the Gold and Platinum plans, so a changed page is a request to us and not a project on your side. The Strategic Content Assets follow the same pages.

Sketch your corridor with us

Which unit types should get their own page? Put your thoughts in the message box with a name, an email address and a phone number, and add a call slot if you want the CEO to ring you at a chosen time.

Which unit types should get the first doors?

List the unit types you want rented more, the towns your renters drive in from, and the offices and apartment communities that point people your way. Leave out tenant names and unit numbers.

Describe the facility and the units you want featured

Say which unit types you would like to feature and which towns you draw from. A short note works, and a human at this agency reads every one.

Select a day and a half hour, and when it arrives our CEO, Ross Cohen, rings the phone number entered higher up in this form to discuss marketing for your storage facility.

Book the callback

Your chosen callback will be written out here.

Callbacks run on weekdays, and the times appear in whichever zone is chosen above.

Hang the lock with a phone call

Set up a call and we sketch the corridor together: the unit type that gets the first page, the towns that follow, and the plan that bears the weight.

The padlock clicking shut below the text is a drawing and not a prediction.